the no.1 marketing agency for
CBD + cannabis businesses
who we are
LBC3 Marketing is a leading marketing agency for CBD + Cannabis businesses specialising in content marketing, content creation + copywriting services. We pride ourselves on getting to the root of your Cannabis | CBD Business’ untapped potential, by leveraging its unique value propositions.
We do this by utilising your brand’s distinguishing characteristics and strengths, then turning those into your unique marketing message. If you’re ready to see the impact a strategic marketing + well-crafted copywriting can do for your Cannabis | CBD Business, take that first step and get in touch today.
what we do
As a Marketing agency for CBD + Cannabis businesses, we specialise in creating customised content, marketing + copywriting strategies that are tailored specifically to the marketing needs and business goals of your individual Cannabis | CBD Business.
Our particular brand of CBD + Cannabis marketing, content creation and copywriting centres around us finding the sweet spot between your marketing | business objectives, and the interests of your ideal customer. Everything we do is underpinned by classic direct response techniques and good old-fashioned psychology, and is designed to inspire, compel and gently guiding your audience into doing exactly what you want them to do next.
Arouse inspiration. Trigger action. Cultivate lasting relationships.
Become an indispensable extension of our clients’ Cannabis | CBD business and creative team to ensure that we can play an integral part in their successes.
Help power business growth through our services to attract, engage, convert and retain the ideal customers of our Cannabis | CBD clients.
Promote honesty, integrity and authenticity in everything we do, from the relationships we forge with our clients, to the content and copy we create.
LBC3 Marketing was founded in 2016 by Lieze Boshoff in a round about way after she found her true calling – writing for Cannabis | CBD Businesses and their customers about the potential health benefits of cannabis + CBD.
Her interest in medical cannabis and CBD got sparked when her mother was diagnosed with cancer during the early 90’s. After going through the chemotherapy and radiation treatments, but without success, Lieze’s mother started looking into alternative therapies, of which cannabinoid medicines was one.
Seeing how effective this strategy was for her mother, but also experiencing the stigma surrounding it first hand, Lieze set out to educate people about medical cannabis and CBD by writing about it.
Lieze holds a bachelor’s degree in Clinical Psychology, a Masters degree in Clinical Neuropsychology and worked towards getting my PhD in Cognition and Anomalous Perception. She also holds diplomas in hypnotherapy, aromatherapy and reiki.
Before starting LBC3 Marketing, Lieze wore many hats, ranging from an executive search consultant and account manager in London (UK), to an academic researcher and university lecturer in Bremen (Germany) and Groningen (The Netherlands).
Honest, accurate and scientific data is at the core of every piece of content or copy that LBC3 Marketing produces forCannabis | CBD Businesses.
We feel it instills a sense of trust between us and our clients as well as between them and their audiences.
But most importantly, it allows us to help educate the general public about the benefits of this magnificent plant – without hidden agendas, misinformation and perpetuating stigmas.
“Traditional marketing talks at people. In content marketing we talk with them.”
As a marketing agency for the CBD + Cannabis Industry, we are experts when it comes to marketing your CBD | Cannabis business. We understand that every single interaction presents an opportunity for your Cannabis | CBD brand to connect with a person and add value to their lives.
Our multidisciplinary approach work to elevate and differentiate out clients’ brands through purposeful strategy, meaningful content and thoughtful copywriting experiences.