Web Copywriting

MEDICAL CANNABIS + CBD WEB COPYWRITING

Medical cannabis and CBD copywriting is about getting someone to take a specific action.  It is meant to connect your brand with your target audience and ideal customers and persuade them to get in touch, visit your shop, or purchase a product or service from you.  It should increase engagement, website traffic, or sales and help your business achieve its goals.

From home page copy to FAQs, product descriptions and service pages, I create conversion-focussed web copy that guides and persuades prospective customers to further engage with your business and its products or services.

Let me help you communicate your value, connect with your customers and increase your profits through effective conversion-focussed web copy

WHY CHOOSE MEDICAL CANNABIS + CBD COPYWRITING

//01

90% of searchers haven’t made their mind up about a medical cannabis and/or CBD brand before starting their search. Your copy is essential in making a good first impression

//02

Giving people a reason and a call-to-action with strategic medical cannabis and CBD copywriting can increase agreement and engagement from 60% to 94%

//03

People read online copy differently. A professional medical cannabis and CBD copywriter will ensure the important points stand out on the page

//04

Your headlines matter and a professional copywriter can help you with that. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest

//05

Grammar and spelling is important.  59% of web browsers avoid doing business with a medical cannabis and/or CBD company who made obvious spelling or grammar mistakes

//06

High-quality medical cannabis and CBD copywriting is one of the two most important signals used by Google to rank your website for search

WHAT I DO

Conversion-focussed copywriting is one of the best investments you can make for your medical cannabis or CBD business web page.  

So, the first thing I will do is to set up a call where I can get to know your business, your brand voice, identity, mission and vision as well as your target audience.  This will allow me to craft web copy that makes sure that each page engages and persuades prospects to take the action you want them to.

To help me do this, I will:

  • Set up a strategy and consultation meeting exploring your brand, goals and content needs
  • Develop and create buyer persona(s) that embodies your ideal customer(s)

 

Once we have a copywriting strategy in place, I can help you with implementing it using a mixture of the services offered below.

MEDICAL CANNABIS + CBD COPYWRITING SERVICES

HOME PAGE 

Your Home Page is the first thing people see. Think of it as being the same as your reception area, shop window or front door and the impression it creates counts.  If your home page copy is tired and boring, they will bounce.  Creating engaging, vibrant and modern Home Page copy that spur visitors into action is vital to the success of your brand.

 

ABOUT PAGE

The primary purpose of your About Page is to create a sense of trust, inspire confidence in and answer questions about your business. Whether communicating your business's unique value proposition or telling your business's unique origin story, the About Page is, and should be, an indispensable and well-crafted section of your website.

 

SERVICES PAGE / PRODUCT DESCRIPTIONS

Your Services Page and/or product descriptions are one of the most critical features on your website. Their purpose is to not only reveal what your business has to offer but also how your services and/or products solve problems and stand out from the rest. Conversion-focussed web copywriting is essential to communicate the unique value proposition and solutions your service or product offers.

 

FAQ PAGES

Medical cannabis or CBD business FAQ pages can be an effective tool in educating customers and building trust.  When including everything customers need to know about cannabinoids, terpenes and the other active ingredients, and how products should be used to ordering and shipping information, your FAQ page becomes an important business and marketing asset.

 

LANDING PAGES

The sole purpose of a landing page is to convert visitors into leads.  It should be created specifically for a specific marketing or advertising campaign that generate leads and spur action.  It is the most important piece of any well-designed marketing campaign and will determine if visitors will decide to give what youre offering the time of day, or whether to forget about you.

 

WEBSITE COPY AUDIT & PROOFREADING

If youre not finding the results you want from your website, the problem probably lies in ineffective copywriting.  When I audit your website copy, I will take a deep-dive into the words on the page, the way it is laid out and the message it conveys within the context of your business goals, brand voice and ideal clients, offering suggested improvements and roadmap of how to move forward.

LET ME HELP YOU ATTRACT, GUIDE AND PERSUADE YOUR CUSTOMERS TO TAKE THE ACTION YOU WANT THEM TO WITH ON-POINT, CONVERSION FOCUSSED COPYWRITING