Portfolio
With more than 3 years experience working exclusively with Medical Cannabis and CBD businesses, I specialize in providing a unique blend of content marketing with copywriting strategies, psychological profiling techniques, and industry experience that guarantees you a superior client experience and results.
Here you will find selected samples of my work.
* Please note that, for reasons such as confidentiality clauses or copyright transfer, I'm not always able to display my work directly on my website. Upon request, I can directly communicate a wider range of project examples to you.
ARE YOU READY TO GET YOURSELF SOME CONTENT?
COPYWRITING
PUREKANA
PureKana is a United States based CBD company. Well established and highly successful, they wanted their website and web copy to reflect a new level of maturity, as well as include more in-depth information about their company, their products and their company values.
GEOVANA CBD
Geovana CBD is a United States based CBD company, wholly owned by two fantastic women who created a line of CBD health and wellness products specifically designed for women and women's health issues. They wanted to capture the essence of their origin story in their web copy whilst offering a safe place for women of all ages to find accurate, relevant and useful information about topics such as PMS, menopause and a wholistic approach to dealing with these.
FARSIDE
Farside is a medical cannabis company from the Cayman Islands. Connecting patients to their network of licensed medical practitioners and pharmacists, their web copy had to reduce stigma, and communicate the benefits and uses of cannabis extracts for medical and therapeutic purposes while persuading potential patients to get in touch.
WANT TO SEE YOUR WEBSITE CONVERT TOO?
SOCIAL MEDIA + MARKETING MATERIALS
FARSIDE
Farside is a medical cannabis company from the Cayman Islands. They want to increase their online visibility in the Cayman Islands through Instragram. We came up with a beautifully cohesive and branded Instagram theme that showcases a mixture between product images, educational content, and lifestyle images to attract new users to your profile, keep current followers engaged. As part of a greater content marketing strategy, Farside's Instagram is also utilized as lead generator by promoting blog articles, promotions and product launches.
GEOVANA CBD
As part of a larger content marketing strategy for Geovana CBD, we decided on creating a free, downloadable ebook to capture email addresses, grow their mailing list, and generate leads.
AMAWEED
Amaweed is a Hemp and CBD e-commerce site based in Italy. As part of their marketing strategy, they hired me to create written and visual content in order to engage and educate their customers, while establishing themselves as an industry authority, and a go-to source of valuable and accurate information about hemp and CBD. This infographic was commissioned, specifically to expel the myth(s) about the differences and similarities between hemp and cannabis.
Kanaco
Kanaco is a CBD brand from the UK. As part of their marketing strategy, we decided on creating a flyer for customers about the various types of cannabinoids found in their full-spectrum hemp extracts and flower. The idea was to educate their customers about, and help clarify the characteristics of different types of cannabinoids, and how they can help relieve certain symptoms and conditions.
* Please note that, for reasons such as confidentiality clauses or copyright transfer, I'm not able to display a lot of my work directly on my website. Upon request, I can directly communicate a wider range of project examples to you.
ARE YOU READY TO GENERATE SOME LEADS AND GROW YOUR AUDIENCE?
WHAT A FEW OF MY HAPPY CLIENTS ARE SAYING ABOUT ME
Having worked with a couple of other writers who were good but were not able to take my vision and put it into words, Lieze handled my frustrations and turned them into hope.
She nailed it on the first draft!
It was way beyond my expectations and I’m so happy to have such a talented writer added to my team. I look forward to working with her on future projects!!
Anyone can put words on paper. But the right words, in the right order…?
That you leave to an experienced professional like Lieze, whom, with her talent, insight, creativity and tirelessness has shown us how powerful content can actually be.
We will certainly continue to work with Lieze in the future.
It’s been a real success to work with Lieze, who is talented, engaged and very proactive in her way of working.
We will certainly continue working with her for content creation in the future.
Objectivity is crucial in the cannabis debate. Lieze’s work fully meets this criterium and is therefore of great value to us.
With her thorough research, attention to detail as well as her objective approach to the different aspects of this complex issue, she is a welcome addition to our organization as well as to the market position of cannabis consumers.
Her passion for the profession is evident in her writing.